EDUCATION
VCU BRANDCENTER (Richmond, Virginia)
MS in Business/Branding, Strategy (2025 – 2027)
Notable Projects:
+Little Debbies Research – What is Modern Indulgence
+Side Hustle Project – Family Archive Platform
+Flying Squirrel Project - Develop recommendations for utilizing CarMax Park for special events beyond baseball games.
VCU BRANDCENTER (Richmond, Virginia)
MS in Business/Branding, Strategy (2025 – 2027)
Notable Projects:
+Little Debbies Research – What is Modern Indulgence
+Side Hustle Project – Family Archive Platform
+Flying Squirrel Project - Develop recommendations for utilizing CarMax Park for special events beyond baseball games.
EXPERIENCE
ANYMIND GROUP VIETNAM (Ho Chi Minh City, Vietnam)
STRATEGIC PLANNER (2022 - 2025)
Identified opportunities through research, shaped strong points-of-view to inspire creativity and partnered with cross-functional teams through constructive discussion and co-brainstorming.
Clients: Uniqlo VN, P&G VN (Head & Shoulder, Rejoice, Herbal Essence), Suntory PepsiCo VN, MUJI VN, Nestle Nutrition VN (Milo, NAN)
Notable Projects:
+
Achievements: Three-time internal MVP award recipient; contributed to winning two major client accounts.
ANYMIND GROUP VIETNAM (Ho Chi Minh City, Vietnam)
STRATEGIC PLANNER (2022 - 2025)
Identified opportunities through research, shaped strong points-of-view to inspire creativity and partnered with cross-functional teams through constructive discussion and co-brainstorming.
Clients: Uniqlo VN, P&G VN (Head & Shoulder, Rejoice, Herbal Essence), Suntory PepsiCo VN, MUJI VN, Nestle Nutrition VN (Milo, NAN)
Notable Projects:
+
Achievements: Three-time internal MVP award recipient; contributed to winning two major client accounts.
SKILLS
Research & Analytics
Critical & Creative Thinking
Creative Brief Development
Brand Strategy and Positioning
Teamwork and Collaboration
Deck Design
Critical & Creative Thinking
Creative Brief Development
Brand Strategy and Positioning
Teamwork and Collaboration
Deck Design
TOOLS
MRI Simmons
Global Web Index
Google Workspace
Microsoft Office
Canva
Global Web Index
Google Workspace
Microsoft Office
Canva
INTEREST
TATTOO (SINCE FOREVER)
Progress: Got first one six months ago, already planning the next four, living in one of the most tattooed cities in the U.S, pulled my Brandcenter teammates into a tattoo project.
Progress: Got first one six months ago, already planning the next four, living in one of the most tattooed cities in the U.S, pulled my Brandcenter teammates into a tattoo project.
MUSICAL (SINCE “INTO THE WOODS” MOVIE CAME OUT)
Progress: Attended my first musical ever on Halloween, know key numbers from the Wicked movies by heart.
Progress: Attended my first musical ever on Halloween, know key numbers from the Wicked movies by heart.
COOKING (SINCE LIVING ALONE)
Progress: Doing weekly meal prep.
Progress: Doing weekly meal prep.